Customer Centricity, Senior Principal (Associate Director)
Hong KongOther
About the role
FinEx AI summary
This senior principal role leads customer-centric initiatives and the CX governance framework at AIA Hong Kong. It coordinates with Group Office and stakeholders to implement the Customer Centricity Programme, integrate brand marketing principles, and improve NPS across customer touchpoints.
Core skills
Customer experience (CX) strategyCX governanceNPS improvementCustomer-centric program implementationCustomer touchpoint transformationBrand positioning and messaging
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