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Bank Of China (Hong Kong) Limited

Marketing Manager (Personal banking)

Hong KongSales

About the role

FinEx AI summary

Formulates and executes marketing strategies and annual plans for Personal Banking, working with internal stakeholders and external media, advertising and PR agencies. Plans customer engagement and promotional activities, manages digital and social media content, and liaises with partners to expand the customer base. Manages marketing budgets and analyses campaign performance.

Core skills

Marketing StrategyIntegrated Marketing CommunicationsPublic RelationsSocial MediaDigital ContentBrand Management

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