About the role
FinEx AI summary
Own the Global Chinese marketing strategy and lead integrated multi-market campaigns across paid, owned, and earned channels. Define KPIs, track performance, manage marketing budgets, and conduct competitor analysis. Requires Mandarin and Cantonese proficiency and extensive consumer marketing experience, preferably in financial services.
Core skills
Marketing StrategyIntegrated Campaign ManagementGo-to-Market PlanningKPI DefinitionPerformance AnalyticsBudget Management