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United Overseas Bank Limited

Vice President, Strategic Communications, Brand & Customer Insights

Causeway Bay, Wan Chai DistrictOther

About the role

FinEx AI summary

Develop integrated marketing communications programmes, lead social media strategy and content, manage marketing content across channels, and drive client engagement events. Lead customer insights, market intelligence and competitor analysis, and build performance dashboards to track campaign effectiveness and ROI.

Core skills

Integrated Marketing CommunicationsSocial Media StrategyContent PlanningCampaign ExecutionPerformance OptimisationMarketing Content Management

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