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The Bank of East Asia, Limited

Manager, Digital Marketing(Performance Marketing)-Segment Management & Marketing

Kwun Tong DistrictSales

About the role

FinEx AI summary

Oversees and executes multichannel marketing campaigns, tracks performance, and optimizes customer acquisition channels including online ads, SEO, SEM, and social media. Analyzes digital data to build growth models and improve the customer journey across touchpoints, collaborating with stakeholders on web content.

Core skills

Digital MarketingPerformance MarketingCampaign ManagementSEOSEMAffiliate Marketing

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