Industrial and Commercial Bank of China (Asia) Limited
Business analyst/project manager, Digital Marketing & System (Internet Finance)
Hung Hom, Kowloon City DistrictFinance
About the role
FinEx AI summary
Plans and implements digital banking marketing projects and campaigns, monitors their effectiveness, and develops strategic marketing plans. Conducts competitor analysis and consumer insights, and coordinates with internal departments and external vendors. Assists with testing to ensure marketing events launch on e-Banking and mobile banking apps.
Core skills
digital marketingmarketing campaignsretail bankingmarketing automation toolsdata analytics platformsmobile banking app
Similar roles
More live opportunities matched by discipline and skills.