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UOB

Vice President, Strategic Communications, Brand & Customer Insights

Central & Western District, Hong Kong SARSales

About the role

FinEx AI summary

Leads integrated marketing communications, social media strategy and content across digital, social, website and event channels. Oversees client engagement programmes, events and customer insights, market intelligence and competitor analysis. Develops performance dashboards to track campaign effectiveness, engagement and ROI.

Core skills

Integrated Marketing CommunicationsSocial Media StrategyContent PlanningCampaign ExecutionPerformance OptimisationClient Engagement

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