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Standard Chartered

Credit Card Acquisition Manager

Kwun Tong District, Hong Kong SARSales

About the role

FinEx AI summary

Manage credit card acquisition strategy and campaigns across digital and manned channels to meet KPIs. Allocate budgets and targets across channels, optimize conversion funnels through A/B testing, and monitor performance. Oversee offer fulfilment and handle customer inquiries related to campaign eligibility and welcome offers.

Core skills

Card AcquisitionCampaign ManagementMarketing StrategyBudget ManagementA/B TestingFunnel Optimization

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