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Standard Chartered

Associate Director, Segment Marketing

Hong Kong SARSales

About the role

FinEx AI summary

Single point of intake for marketing requests across business units, leading end-to-end campaign and event development with the internal agency. Develops integrated marketing plans for the affluent segment to build brand awareness and grow revenue. Manages external agencies, vendors and partners, and tracks event outcomes and business impact.

Core skills

Integrated marketingCampaign managementEvent managementCreative briefsStakeholder managementAgency management

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