About the role
FinEx AI summary
The Associate Director, Product Marketing shapes product value propositions and leads end-to-end product marketing and go-to-market strategy for new and existing products. The role translates product features and client insights into differentiated sales stories and drives integrated launch execution across distribution channels. It also ensures consistent product communications to support adoption and business growth.
Core skills
Product MarketingGo-to-Market StrategyProduct LaunchValue Proposition DevelopmentProduct CommunicationsDistribution Channels