About the role
FinEx AI summary
The AVP, Product Marketing shapes how insurance products are positioned, communicated and launched, acting as commercial orchestration lead across Product, Brand Marketing, Distribution and Training. The role translates product strategy into customer value propositions and master messaging, and leads integrated ATL and BTL campaigns and launch materials.
Core skills
Product MarketingInsurance ProductsMarket PositioningCustomer Value PropositionMessaging FrameworkCampaign Strategy