Customer Analytics & Data Science Manager (Campaign)
Hong KongOperations
About the role
FinEx AI summary
Identifies target customer segments and selection criteria for acquisition, cross-selling and up-selling campaigns. Supports campaign execution and embeds propensity and predictive models to maximize customer response, with pre- and post-campaign analysis and reporting. Requires a quantitative degree and at least three years' relevant experience including SAS programming and database marketing.
Core skills
SAS ProgrammingExcelVBAPowerPointdatabase designdatabase management
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