About the role
FinEx AI summary
Serves as single point of intake for marketing requests and leads end-to-end campaign and event development with the internal agency. Develops integrated marketing plans for the affluent segment and delivers client engagement events across Affluent, SME and pan-bank priorities. Manages external agencies, vendors and partners, and tracks event outcomes and business impact.
Core skills
Integrated marketing planningCampaign managementEvent managementCreative brief developmentStakeholder managementAgency and vendor management