About the role
FinEx AI summary
Leads integrated digital, performance marketing and MarTech strategies for the Bank's card propositions, driving card acquisition and brand equity. Translates business priorities and customer insights into measurable, compliant marketing programmes using data, media and the marketing technology stack. Coordinates internal and external partners to deliver effective campaigns and pilot scalable innovations.
Core skills
Performance MarketingDigital Marketing StrategyMarketing Technology (MarTech)Campaign ManagementData AnalysisMedia Optimization