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The Bank of East Asia (BEA)

Section Head & Senior Manager, Digital & Channel Management - Channel & Transaction Management

Hong Kong, Hong Kong SAROperations

About the role

FinEx AI summary

Lead the personal banking digital and self-service channels strategy from planning to delivery, including customer journey design, dashboard review, and sales funnel optimization. Oversee campaign platforms and personalization to drive engagement, and manage team performance. Requires over 15 years of experience, including 5 in a managerial banking role.

Core skills

digital channel strategyself-service channelscustomer journey designexperience designdata analysisbusiness dashboard review

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